Posted by psgels on 8 March 2012 with categories: Winter 2012 Kaleidoscope

Gasp! Could it be? Guilty Crown actually observes some basic rules of storytelling for once? The flashback that took up the majority of this episode was pretty much the best part of Guilty Crown so far, because 1) it actually bothered to explain things rather than pulling whatever is the most convenient out of its ass, and most importantly 2) it had no bloody Shu in it. Of course the ending of the episode ruined things again, with Shu still being in Jesus-mode and all.

That’s not why I decided to devote this week’s Kaleidoscope to what is in my view the worst Noitamina show ever made. Instead, I found out something interesting that I’d like to share and talk about: Noitamina’s tv-rankings. For a while, I was really afraid when I found out that Guilty Crown was selling so well. I really feared that this show will set horrible standards for the future of Noitamina. However, the success of Noitamina isn’t just based on sales, isn’t it? What made the timeslot big in the first place wasn’t the sales at all; it was the ratings it got. I mean, at its height, the timeslot was by far the most popular late-night timeslot out there.

Because of that I decided to look up the ratings of the different Noitamina-shows. They were by all means weird and very inconsistent, but also very interesting. I made a compilation of the average ratings for each pair of series (unfortunately I couldn’t find ratings for each individual show for the double-slots), using data gathered from here, here and here. This season’s Noitamina shows are up to last week’s episode. All of these ratings are in percents.
Honey & Clover – 3,04
Paradise Kiss – 3,19
~ayakashi~ – 3,5
Jyu Oh Sei – 3,5
Honey & Clover 2 – 3,2
Hataraki Man – 4
Nodame Cantabile – 4,39
Mononoke – 3,48
Moyashimon – 4,56
Hakaba Kitarou – 4,8
Library War – 3,47
Antique Bakery – 3,45
Nodame Cantabile Paris – 4,62
Genji Monogatari Sennenki – 3,32
Eden of the East – 3,96
Tokyo Magnitude 8,0 – 3,56
Kuchuu Buranko – 2,66
Nodame Cantabile Finale – 3,25
Sarai-Ya Goyou/Yojou-Han – 2,08
Shiki/Moyashimon Live-Action – 2,56
Shiki/Kuragehime – 2,38
Hourou Musuko/Fractale – 1,76
C/Ano Hana – 2,63
No,6/Usagi Drop – 2,12
Un-Go/Guilty Crown – 2,18
Thermae Romae/Guilty Crown – 2,17
Black Rock Shooter/Guilty Crown – 1,86

Let’s first look at the decline of these ratings, which started with Kuchuu Buranko, and really set through when the timeslot went double length with Sarai-Ya Goyou and Yojou-han Shinwa Taikei, where it reached staggeringly low numbers when you compare it to the previous ratings. After Shiki which aired right afterwards, this also was the last time where Noitamina lost a lot of its experimental touch in terms of animation and scenario and series structure. Quickly afterwards, their strategy of appealing more to a teenaged audience started, with Fractale. This is where the timeslot reached its all-time low with a rating of 1.76.

C and Anohana meanwhile managed to lift up the ratings again slightly, by being overall really well made series (Ano Hana was my favorite series of 2011 for a reason), but the focus at a younger audience remained, culminating in this season, which pretty much is the worst that in terms of actual series (for me at least). The thing is though, that Noitamina’s audience seems to agree. Last week’s ratings were really, really low for the timeslot and that landed it a on the second worst spot, just before Fractale and Hourou Musuko. In other words: the experiment of appealing more to a younger audience… has pretty much failed in terms of rating.

Now, if we look at the kinds of series that in the past did lead to really high ratings, things get a bit weird, because these numbers are rather inconsistent at times. There seems to be one red thread amongst the top performers though: fandom. What’s the best rated Noitamina series out there? It really surprised me when I found out for the first time, but it’s Hakaba Kitarou of all things. The one thing that series did was appeal to everyone who grew up with Gegege no Kitarou, while also giving it a new look and feel. After that comes Nodame Cantabile, which also has a very big built up fanbase, and it also really helped that the first season was incredibly good, solid, and really hard to dislike.

When looking at the series after that though, things get really weird. By far the strangest is how well Ayakashi Japanese Classic Horror did. Out of all the Noitamina-series, that was by far the most experimental and yet it didn’t alienate its audience and delivered a really solid rating of 3.5, the best of the timeslot so far, and until Hataraki Man surpassed it with a random story about a working lady.

And I think that that’s also one of the appeals of why the early slice of life series of the timeslot scored so well: they were really easy to relate to. They were written in a very down to earth way. The latest Noitamina shows however? you can’t really relate to those. Except perhaps for Usagi Drop. Even Anohana: I obviously loved it, along with a lot of other people. But mainstream appeal? It was just too dramatic for that.

And here is the thing: the audience of Noitamina can very much appreciate a good series. Of course I don’t agree with the relatively low ratings for Sarai-Ya Goyou and Yojou-Han, but I love that there is an actual audience for Ayakashi, Mononoke, Nodame Cantabile, Hakaba Kitarou, Honey and Clover, Hataraki Man, Eden of the East, Tokyo Magnitude, and even Genji Monogatari and Antique Bakery. It’s a shame that a lot of the audience was lost during the move to the double time-slot, but it’s also very interesting that another part of the audience doesn’t agree with the move to a younger audience.

You see Noitamina, the reason why that doesn’t work is simple: competition. You started with enabling a hole in the market: series aimed at an older audience at ta time when they are easy to watch, yet they contain a lot of substance to actually make it worth the limited time that adults have inbetween their jobs and studies. However, when you move over to a younger audience, you’ll enter a much more saturated market, in which it’s much harder to stand out. That market is completely different in the way that they consume anime, as shown by the really high dvd sales of Guilty Crown, yet really disappointing ratings.
Rating: (Enjoyable)

27 Responses

  1. Will says:

    I always thought Hakaba Kitarou was somewhat popular but to be highest rating show, just Wow!
    It’s the only series that i have never seen on noitamina, apart from the recent crap. I have to take care of that soon.

  2. omo says:

    two issues
    1. It’s not over yet!
    2. I think a lot of the strong titles are also popular mix media franchises. Or in Hakaba Kitarou’s case it’s based on a very well-known IP. OTOH shows like C, Fractale, Ungo, Guilty Crown, and BRS are basically original titles or very strange takes on some existing, unrelated media. To me that is the overriding factor (to the extent that noitamina would use a live-action show to open its 1-hr expansion)

  3. Cytl says:

    The sources I’ve seen quoted at times may be wrong, but I always see Guilty Crown doing extremely poor in the pre-sale/sale charts.

    • Scruffy says:

      Guilty Crown has done really well with BluRay sales with ~10,000 for the first volume.

      • Cytl says:

        Dear God…

      • Souther says:

        That’s good, of course, but not “really well” though when you have several other shows making anywhere from 20,000 to over 40,000.

        Now THAT’S what I’d call “selling really well” instead, not just 10,000. It’s not a bad number but not exactly “really high” in context.

        Besides, the second volume of Guilty Crown is closer to 8,000 than 10,000 anyway.

  4. hoiut says:

    I think the target audience is only a part of the puzzle. Like you say, experiential style and ambition plays a huge role in the scheme of things — but only when its entire staff is onboard.

    I can certainly agree with the point you make about market saturation, however — which makes the situation even more boggling. I mean, why compete in such a heavily saturated arena when you won’t even take risks (which is doubly awkward considering its legacy).

    It’s great to see you’re still following GC, though; might I inquire as to the reason? “In fascination of a trainwreck” works perfectly, by the way.

    • Rednights says:

      Probably so he can back up his claim of GC being absolute trash so he doesn’t get accuse of criticizing a show he never watched. It’s probably too insulting to his brain to write about a train wreck, though just watching it is an entirely different matter.

  5. Kim says:

    They were definitely going for a different audience with Guilty Crown. Sorry to say but this experiment did well for the block.

  6. MarigoldRan says:

    What are the sample sizes?????

  7. Ahelo says:

    Speaking of C and Anohana, those two were really the Jumpshark for noitaminA to survive. At one point I think the ratings for C actually reached a 4.5 or something (I saw it on the ratings thread on animesuki) and Anohana actually beated C at one point “it was the first for a latter series to be rated higher than the first one in noitaminA”. Also note that Anohana did sell 30 000 copies on average (3times of GC). I do agree to the fact that besides Anohana, every single more otaku-targeted series like Guilty Crown and BRS are kind of terrible but noitaminA head honchos did say they wanted a bit more revenue and DVD sales do matter for those kind of series.

    • Anca says:

      The noitaminA head honchos are the TV station, they don’t get revenue out of DVD sales.

      • CKSqua says:

        Sure they do. Fuji TV isn’t just a broadcaster but one of the leading producers and investors on the shows (noitaminA is divided into two halves now, with one side dominated by Aniplex and the other by Fuji. For instance, Guilty Crown = Aniplex while BRS and Fractale = Fuji TV). They foot the bill -and- profit from sales.

  8. tktym says:

    Psgels should submit this report to the people at noitama

  9. betawatcher says:

    I thought Hourou Musuko & Shiki was really nice…

    • Rahzel says:

      My thoughts exactly, those were the two latter series I liked the most, for keeping the artistic appeal while also having solid stories. I think BRS, No.6, Kuragehime and such are okay too, but no matter how much I tried, I looked at AnoHana and Guilty Crown and saw generic otaku-pandering stuff, so the visuals did a lot for me… I wonder if that’s an issue with the japanese public, too.

  10. ChemicalRen says:

    Well, there may be hope yet! Next season we have Tsuritama (by Kuchuu Buranko’s Kenji Nakamura) and Sakamichi no Apollon, a Josei manga adaptation.

    Sakamichi no Apollon, at least, seems to be aimed at an older demographic, and you never know what to expect with Nakamura XD

    • Litho says:

      I, for one, am looking forward to both shows. Hope they bring back some of Noitamina’s lost magic.

      Honestly though, now that teenagers (audience, I mean) have polluted the station/slot, I’m not really expecting much. Kinda like Apple and OS X – was great up to 10.4 Tiger, but didn’t have much of a user base among non artsy/techie folk. Dumb it down constantly until you get the turd that is 10.7 Lion and all the iSheep will start buying. Moral: Build something any idiot can relate to, and idiots WILL use/buy it… and idiots are the biggest demographic in any sector.

  11. kurini says:

    Thanks Psgels for sharing this!

  12. RABUJOI says:

    Thanks for compiling the numbers and for your analysis. The first Noitamina series I ever watched was Eden to the

    East, so I was pretty late to the party. Here’s how I’d rank all the Noitamina series I’ve watched from best to worst,

    with their TV ratings.

    1. Shiki – 2.56/2.38
    2. Eden of the East – 3.96
    3. AnoHana – 2.63
    4. Yojou-Han – 2.08
    5. Un-Go – 2.18
    6. C – 2.63
    7. Sarai-Ya Goyou – 2.08
    8. Kuragehime – 2.38
    9. Black Rock Shooter – 1.86
    10. Guilty Crown – 2.17/1.86
    11. Fractale – 1.76
    12. No. 6 – 2.12

  13. Litho says:

    Reason why Yojou-Han got low ratings, imho, is that is just wasn’t up to the level of what that Director/Studio combo produced prior – Kemonozume and Kaiba.

    Sarai-Ya Goyou got low ratings for similar reasons. People expected too much from Manglobe.

    Surprised Hataraki man rated so well, though. It really wasn’t anything special compared to what came before.

    AnoHana, imho, isn’t Noitamina level either. Sure, it might be good to many people (personally, it annoyed me) but it’s not exactly something people in the Noitamina age group can relate to. Trust me, I know. Us forgotten generation (you know, people who were in highschool when the great Asian financial recession struck) were busy rebelling via forming bands and gangs, not thinking up imaginary ghost friends.

    No opinion on Shiki as I never watched it. Tokyo Mag 8 and Eden of the East were both pretty good. Trapeze remains Noitamina’s high point (at least from those listed in your chart), imho. Un-Go had a great concept (source material) but was poorly executed. Usagi Drop was awesome, but maybe ratings suffered since many people didn’t like th eway the manga ended.

    Black Rock Shitter, Guilty Crap, Fructose and No.69 aren’t even worth considering.

    • hoiut says:

      This is an interesting analysis in itself. It’s good you noted BRS, GC, Fractale, and No.6 weren’t being targeted to the same demographic usually associated with Noitanima. But demographic targets don’t necessarily equate to the “level” of a production — youngsters and otaku might genuinely like some of those titles more, making them successful in their own right.

      Of course, lending these series to the thorough critique of an older audience would yield roughly the same conclusion as yours, no doubt.

      • hoiut says:

        I forgot to draw the obligatory parallel to the (in)famous Mahou Shojotai, which has garnered quite a mixed reputation here among psgel’s followers. Read into that what you will, of course.

  14. CKSqua says:

    “However, the success of Noitamina isn’t just based on sales, isn’t it? What made the timeslot big in the first place wasn’t the sales at all; it was the ratings it got.”

    Sadly, that isn’t the case anymore. In the beginning, noitaminA could get by with a focus on TV ratings. However, popularity was frequently a struggle, and with the ad business changing over time (as a result, external sponsorship greatly declined, so where’s the ad revenue?), TV ratings no longer had the same meaning.

    So yeah, DVD/BD sales are everything, which forced noitaminA to change.

  15. xxxholicwing says:

    Idk if you have read this yet, psgels. But it is an interesting article for every anime fan to know:
    http://www.animenewsnetwork.com.au/feature/2012-03-05

Leave a Reply

CHANGE USERNAME
AidanAK47
Actually forgot about it.
Kaiser-Eoghan
I don't know why you don't just read kara no shoujo 2 instead.
AidanAK47
And Himawari is actually boring me. It's proving difficult to push myself though just to see where the point that makes it highly regarded comes in.
Kaiser-Eoghan
@Aidan: In the end I was pretty much curious about it.
AidanAK47
Yep, that's it. Gonna stop discord displaying what I play from now on. It's weird when people comment on it.
Kaiser-Eoghan
Now my current rankings: 1. Devilman
2.Junji itou
3. sangatsu
4. Cardcaptor sakura
5. Pop team
6. Evergarden.
Kaiser-Eoghan
*Aidan
Kaiser-Eoghan
I'm joking obviously, but I am surprised to see you playing Himawari Aiden.
Kaiser-Eoghan
Oh Aidan you and your lolicon visual novel you =P
Kaiser-Eoghan
@Alonaria: Shin Godzilla had the evolving godzilla thing and that freaky ass final shot too, it also justified itself quite well i think by showing how relevent he is today, given the nuclear thing and that it drew on the Fukushima incident essentially.
Kaiser-Eoghan
@Alonaria: Thats a far better and shorter way of putting it than I.
Alonaria
I wish I'd just waited for the other parts of the Godzilla movie trilogy to be released. As it is, I'm just going to remember it as "that incomplete movie." And the character designs kind of blurred together for me, which was really disorienting.
Anonymous1746949
Oh psgels is back
Kaiser-Eoghan
But I've seen other Godzilla things so I pretty much was supposed to see this anyway.
Kaiser-Eoghan
Or you know you could always take what I said with a pinch of salt, because you know....I don't get on with Urobutcher.
Kaiser-Eoghan
The idea behind it is definately cool and a different spin for the franchise though.
Kaiser-Eoghan
Maybe I was held back a bit by the cgi or the mediorce voice acting.
Kaiser-Eoghan
But I'd need to see its followup before properly assessing it.
Kaiser-Eoghan
Godzilla often makes for silly films, but lke alot of silly older films the silliness and seriousness combine without clashing, this one is too Poe faced .
Kaiser-Eoghan
I saw that Godzilla anime film, I'd describe it as watchable in parts but far too caught up in setup mode and an unlikeable protaganist , it could go somewhere with what it raised at the start but this is an example of a first film in a trilogy that suffers from being unable to currently stand on its own.
Kaiser-Eoghan
I generally feel that Itou's stories have a winning track record but theres exceptions, Uzumaki and Gyo in manga form struggle toward the end and the first episode story the anime chose to adapt is, while fun one of the weaker offerings.
Alonaria
Honestly, the shorter stories have been more effective at getting a reaction out of me, though. I actually didn't really enjoy the first episode's first story, mostly because I found the MC too obnoxious. :.D Maybe because my younger brother chased me with a bug once and it was really unpleasant. XD
Kaiser-Eoghan
@Anon: It wasn't just it coming out of her mouth, but when they were stamping on them too.
Anonymous1743747
@Kaiser: Yah, I was horrified for like 5 seconds but the other characters made me crack up. :.D
Kaiser-Eoghan
Although it was mixed in with laughing my ass of eventually.
Kaiser-Eoghan
Of all the Itou stories to be un-nerved by, its the second half of this third episode oddly that does it for me and I never get uncomfortable during anything .
AidanAK47
@Anon, We are working on it.
Anonymous1742736
Are you planning on making a top anime of 2017 list?
Amagi
Yeah Mash is one of the few good ones it seems.
Amagi
Oh damn, good that you remind me, I didn't pick anything yet. But I guess I will go with Altera, considering that some of them don't look that good and I own her anyway. Would have wanted the Scat one but the drawing looks weird.
AidanAK47
Which Bond CE did you pick for the 2 mill? I went with the Mash one. Only only whose artwork I liked.
AidanAK47
Might settle for making Bryn my endgame lancer though.
AidanAK47
As I said in my Apocrypha post, I have no interest in any version of Jeanne. My top priorities for my endgame team is Isekander, Scathach and assassin Shiki. And Shiki is a welfare so only need to worry about the other two.
Amagi
Yeah, I was considering to keep rolling for the new 4* at first but I really want Jeanne Alter and she's coming soon.
AidanAK47
@Amagi, I tried rolling for Karna and got nothing. Though I think Bryn is better. I plan on rolling one more time with the saint quartz we are getting to try for NP2. Though we do have the valintines event coming.
Amagi
@Aidan: Same here, just got Brynhildr. Even though I already got Karna last month. But I wanted her, nice design, finally a single-targed 5* and she's even one of the few servants related to my country.
KTravlos
@SuperMario. The contemplation of the death of humanity, and the loneliness, both were very disturbing to me. Kinda like thinking of my grave.
AidanAK47
YANDERE GET. Bryn's mine baby.
AidanAK47
Gonna try rolling for Brynhildr tomorrow. Bit annoyed they chose to translate it as Brynhild. I mean it's not incorrect but her name is far more recognisable as Brynhildr
AidanAK47
@Amagi, The grind wasn't that bad for me. Mordred carried me for it. Though I managed to get Siegfried in the gacha despite not being on rate up. I admit that the event was rather lackluster. Story wasn't that fun and the whole saber restriction was a pain. Also gonna take me a while to readjust to regular damage.
Amagi
Man that FGO Saber Wars event was annoying. I am happy finally I have 2 mio. altrium now and am done with it.
Kaiser-Eoghan
Reminder that netflix Godzilla anime is later today.
Amagi
Damn I didn't noticed that ankle band of the little demon from the intro scene of FranXX 01, now I feel stupid.
Lenlo
Yuasa is great! Ping pong and Tatami Galaxy are still some of my favorites
SuperMario
Oh fuck, the lead singer of the Cranberries passed away. I literally just listened to their music yesterday. Damnn, sad news
SuperMario
@Kaiser; thanks for considering me but I believe Wooper is much more a Yuasa's fan than I am
SuperMario
Far out!!!
SuperWooper
Yuasa will be answering questions on Reddit's anime board on the 20th.
SuperMario
@Niello: what do you mean regarding Yuasa?
SuperMario
@Travlos: I agree that Girls Last Tour is a special little gem, but in what ways it's disturbing?
Niello
Holy cow, Masaaki Yuasa AMA!! What magic is this?
Niello
Meawhile, Japan took a different approach and we ends up with a bunch of .hack rehash and diving more and more into escapism. Until we eventually got isekai and then it just spiraled into a sea of mediocrity.
Niello
While that opened its own can of worms, at least it opens up element about making ends meet, managing irl relationships, earning extra income for a poor family, getting cheated etc.
Niello
in the characters real life just fine. Something more a long the line of Net-juu but more technologically advanced. And I would say that plenty of those have been superior to Japanese online game and isekai story shenanigans. That said, it doesn't mean that those don't have their own kind of traps they usually fall in. A bunch of those instead focus on the aspect of making money off of games.
Niello
...Getting stuck in a virtual reality game and being transport to another world that happens to be like a game are completely different though. I don't know what is it with Japan and getting stuck in game plots considering that there are loads of other game-base Asian novels that came before it that manage story lines where they manage to tell compelling stories in game while balancing what happen
KTravlos
I finally finished Girls Last Tour. What a profound, fluffy and disturbing masterpiece. Bravo.
Amagi
Yeah. I feel the world swap is pretty much pointless when real life isn't relevant anymore. It's just a stupid as hell excuse to combine fantasy wish fullfilment with self-inserts, which is why these main characters tend to be 29 by now, just like the big part of the otaku community.
Lenlo
Of those you listed, no, I dont think they get explained? I mean, SAO did, but I dont think that falls into your category.

Thats why I liked .hack//sign over alot of more modern game Isekai. Also .hack//sign did explain what happened to Tsukasa.
Amagi
Considering how bad most of these are I wouldn't wonder if they wouldn't even bother with an explanation and just end it with the characters being happy in that game world and that's it. Or magic and the whole harem gets transported into reality at the end because power of love and such.
Amagi
I have no problem with a sci-fi fantasy mix, I liked .hack//sign for example, but it annoys me that such an incredibly bizarre situation gets never explained. Or maybe it will but it never happened so far because none of these LNs was ever finished and concluded yet. I just wish to know how they explain that.
Amagi
I mean all those shows in which the character just finds himself stuck in a real world that's (coincidentally?) the same as the game he recently played. Be it Overlord, Death March, Log Horizon or the 300 other series with that premise.
Amagi
Some thing that always bothered me about game isekai for which I never got an answer so far: did any of those series ever end and/or explain how the warp has happened and why the MC is in the game? - Not talking about .hack, SAO and such where the action of getting trapped is part of the premise
Niel
@Eoghan - Btw, Kokkoku isn't a time travel. it's stasis, apparently. Looks very promising so far. Though if I am to trust the manga score, it's shit.
Niel
But is Toradora really slice of life? As far as I can see it's straight up romance.
Lenlo
And Mario, ill rag on SOL all I want! :P

Wooper, its true good shows transcend genre, as there are still some like Toradora I like, but those are exceptions that prove the rule so to speak.
Lenlo
@Niel, yeah I base my potential % on the odds something gets/stays good.
AidanAK47
I am of similar mindset about Franxx. I want it to get better but I don't really see it doing so. Unless the other characters get a majority personality boost or the MC stops being a plank.
Niel
XD
Kaiser-Eoghan
I confess....I only sat through just over half an episode of aldonoah.
Niel
Since it's Trigger, I will give the benefit of the doubt. I'm just very skeptical about this whole formula.
Niel
The way I can see this series improving is through world building. And if other aspects are going to improve too, it's going to revolve around that.
Niel
It leaves about as much impression on me as much as the first episode of Aldnoah did, and I dropped that one straight away. The character chemistry doesn't look like it will go places that's not cliche. The gimmick doesn't seem like it has much potential either.
Niel
So you're all betting it on "this is going to get better". I mean, I hope it gets better. Though right now this feels more Kiznaiver than Kill la Kill or LWA.
Kaiser-Eoghan
I'd nominate Mario to do the devilman review as he's the most immediate Yuasa fan to do it and Bam is too awol to write it.
Kaiser-Eoghan
The cute girl shows just bleed and blend in my mind now, same with the isekai shows.
Kaiser-Eoghan
Devilman, my show of the season, unless after the rain ends up having some emotional wallop.
Kaiser-Eoghan
So for me its looking like: Junji itou, Cardcaptor sakura, keeping up with sangatsu, wait and see on amegari . Not watching a time travel or trigger show and I remain unable to sit through Mahoutsukai .
Amagi
The story itself is generic so far but so are most Trigger series at the beginning so not sure. Maybe it will stay weak, but in general I prefer series that start with the weaker episodes and get better and better over time over the many series that use up all of their budget and trump cards in the first episode and drag on after that.
Amagi
I really love Trigger's esthetics and their characters. I am happy they're more often involved in non-trigger-only productions because I honestly think that most of the stuff I enjoyed about FranXX was heavily influenced by them.
SuperMario
@Nielo: Franxx's first ep was stellar for me. Storywise, it's lackluster (and I see the similar in tropes between this and Beatless) but production-wise it's excellent
SuperMario
I think I just keep watching it on a weekly basis. Still trippy as hell
SuperMario
Okay, I just watched second episode of Devilman Crybaby and it's still pretty good.
Nielo
By the way, what's up with Darling in the Franxx? I thought it's a very weak first episode.
Nielo
@Lenlo: Slice of life isn't my thing either, and I usually avoid series set in high school.
Nielo
@SuperMario: Takagi-san is cute, I'll admit that, but since I already read the manga it's not new to me. Sora Yori is good, but it's not particularly cute. I found Hakumei to Mikochi and Yuru Camp very boring. Haven't got the chance to watch Mitsuboshi Colors or Gakuen Babysisters but I don't think they could be more cute than Mii-kun.
SuperWooper
HOT TAKE: Genre is irrelevant. What matters is whether a show is good.
SuperMario
Don't knock off MY genre Lenlo. It's one of the reason I got into anime in the first place :)
Lenlo
Im not saying it doesn't do what it sets out to. I just don't think what it sets out to do is all that... great.
Lenlo
@Niello, Slice of Life was never my Genre in the first place :/ I typically avoid them. I have my own life to deal with and already graduated high school, why would I want to deal with a melodramatic anime highschool, is my line of thought.
SuperMario
@Niello: okay, let's see:Takagi-san (the titular character), Mitsuboshi Colors, Gakuen Babysisters (Toddlers!!), Hakumei to Milochi (tiny girls) and two more slightly more mature but equally cute: Sora Yori and Yuru Camp's casts
Nielllo
@SuperMario: I'm sure this is where our definition of "cute" parts way, but I'll ask anyway, what are those 5 shows?
SuperMario
@Niello: seems so because I can eaisily pick 5 more shows that are cuter, and better than Mummy this season ;)
Nielllo
...So I suppose I'm the only one who's kinda bored out by a lot of the slice of life shows that's trying to be cute this season and only perked up by the Mummy anime because it's actually do what it's meant to do and be legit cute.
Lenlo
I am interested in Koi, but still have concern about the relationship itself.

@Vonter, the mummy anime would be better as short vignettes together I feel.
Kaiser-Eoghan
Koi amegari is surprisingly tasteful, subdued and pretty.
Kaiser-Eoghan
*to where
Kaiser-Eoghan
Try as I might, my love of kyoani tv anime has largely evaporated did where I no longer want to bother at this stage, I'll just wait and see. I'll just stay quiet on the franxx anime, theres little value in me trying to get through a trigger work at this point.
SuperMario
I get the exact same feeling with Takagi-san. It's pretty good on what it does but 20 minutes of the same thing for a whole season doesn't sound that promising
Vonter
The chibi mummy anime
Vonter
It's a shame it isn't a shorter 10 or 5 minute series, I think that format would make it shine more, since it does what it's trying to do.
Amagi
Speaking of it, I liked the second episode of Kokkuko or whatever the name is even more than the first one.
Amagi
I really have a problem with all these shows that rely on one single thing, joke, shenanigan or whatever. Be it something cute, some certain kind of interactiong or whatever. It doesn't matter how good it is it will bore me with episode 2.
Lenlo
Like, yeah, the mummy was cute. But the cute became rote/bland really quick. There has to be more than "cute" to be worth watching for more than a single episode to me.
Lenlo
@Niello, I was harsh because its not aimed at me. I wanted to drop it 5 minutes in, kept up for the post, then was thankful it was over. There wasnt anything overtly bad about it. Its just there was nothing good either.
AidanAK47
To be fair it's not as if we are lacking cute in this season.
In fact it's in danger of inflation.
SuperMario
@Niello: yes, the mummy is cute, the show is cute but beside that it's pretty mediocre. That show in particular is the only show that I have the damnest time to give it a potential rating.
Niello
It's not even down because of legal reasons, since the site pull down contents that are lincensed. It's down cause it's too much for the site owner to manage. Much of it also have to do with too many bots, which comes back to how a lot of other sites are relying on batoto.
Niello
@Masky: Not enough manga titles are getting translated. Batoto is the site scanlation groups basically rely on, and where other aggregation sites pull their content from. No batoto no obscure titles, a big blow to small scantation groups and one big manga/scanlator community down.
Niello
Why are you guys so harsh on the mummy show? It's so darn cute. Give it some credit. If a comedy show can be good because it does comedy well I don't see why a show ike Mummy can't be good if it can make people go "aww".
Masky
I don't really know why that is the case, maybe marketing budget and UI friendliness when done right? :P
Masky
Eh, wouldn't say it will kill manga industry. I mean, more and more official methods of reading manga online is starting to pop up and legit channels to pay to get access to manga can surprisingly enough harm free channels to get manga.
Masky
Anyway, I do find it funny how how the isekai character dies can be so meaningless that is joke in most of them
Niello
Batoto is going down, how this affect the manga reading is going to be interesting. Hope it's not slowly dying.
Masky
(at least that one, besides forgetting to introduce what the heck is gimmick besides generickness, acknowledged how most of otaku mcs shouldn't erally want to get transferred to fantasy world since they never get to see how their favourite mangas end :P )
Masky
Anyhoo, it gets annoying since its not just isekai being cliche, sometimes is just them being kind of badly written(or at least adapted to manga). Like, I found one new isekai today, but I have no idea what its gimmick is(from what I understood, its that "cute companion" that character gets is hideously op because mc didn't spefy cute girl when he asked god manager dude for cute companion)
Masky
Slime one is one of better from the more generic ones weirdly enough :P I mean I still wouldn't call it good, but at least MC character isn't god tier, just top tier and it has sort of village building simulation feel to it. Plus at least naming things giving monsters more powers is something funny regarding jrpg mechanics
Kaiser-Eoghan
Or alternatively the car was on a boat with the character or parents in it and the boat and car were hit by a falling plane lol
Kaiser-Eoghan
Its always "car accident" that sends the characters to another world or in harem cases "Lost parents due to car crash", for christs sake doesn't anyone die in out of control plane or speedboat crashes anymore, at least make it a motorbike....
Nayrael
Ah sorry, should probably not have touched the colors...
Nayrael
Trust me, Isekai is better when it doesn't try to be imaginative. When it tries to be original then... Isekai with a Smartphone... Isekai where the MC turns into a Slime... and my favorite: Isekai where the MC became a Hot Spring popular with sexy girls.
Masky
Assuming "new" things can happen under the sun
Masky
Anyhoo, I do wonder what the heck will be next "popular genre trope that will become so overused cliche that everyone groans whenever show uses it even if its actually good show"
Masky
Like, seriously you could do really interesting story variant on isekai with that if done right. Suddenly becoming characters you have roleplayed would be trippy as hell espicially if one of characters went really into detail with backstory while one of them is just "Bob the fighter, he likes fighting" and has to deal with what happens when you assume life of such a person
Masky
But I wouldn't honestly be surprised because of my anger issues related to amount of unimaginative isekai :P Though I guess trpg based one would be more imaginative in comparison
Masky
I'd assume not since I assume tabletop rpgs are much more niche than jrpgs in japan
Masky
So has anyone yet done isekai where guys getting transferred were playing trpg? :P
KTravlos
quite happy with most recent Attack of Titan manga chapter.
SuperMario
Alright, one more impression post to go before we really get on to new season
SuperMario
@Kaiser: yep, I just fixed it. Thank you
Kaiser-Eoghan
*than just the reviewers names
Kaiser-Eoghan
A slight problem with the coding there in the newest impression, showing code gobbledeegook rather than the reviewers names above their impressions.
Kaiser-Eoghan
@Mario: I'm seeing it on 2nd of February.
Kaiser-Eoghan
@Mario: Late screeners generally leak shortly after the uk release, so maybe early Febbruary it'll be online?
SuperMario
@Kaiser: yep, Phantom Thread. Could be Daniel Day Lewis's final performance. Is it available online already?
Kaiser-Eoghan
@Mario: Did you know that Paul Thomas Anderso8n has a new film coming out? Also I found out there is a Polish semi-knockoff of purple rose of cairo.
Kaiser-Eoghan
Awesome, just got myself an invite to a secret private torrent site =)
K-Off
@Kaiser When I was in University, I was a waiter at a Korean-owned Japanese Sushi restaurant with a kitchen staff of entirely Mexicans with poor English. The owner, while he provided the rest of his staff with small meals during our lunch or dinner shifts, never game any to the kitchen staff. The guy even ranted to a customer about how "lazy" or "ignorant" they were.
K-Off
Buses are pretty common in America, even outside the major super-cities like LA, NYC, or Chicago. It's public rail you're thinking of that we don't have much of outside the cities.
Kaiser-Eoghan
I brought up the racisim/aunt story wondering if anyone had any horror stories about where they worked?
Kaiser-Eoghan
@Bokusen: Buses don't seem to be a thing in America, meanwhile over here, despite traffic, public transport is much more of a thing, couldn't imagine not getting a train or bus somewhere.
Kaiser-Eoghan
@Amagi. I must say you changed my positive view of the German education system.
Kaiser-Eoghan
@Amagi: And yet Austria gets the far right party in power and Israel also has a far right apartheid leader.
Kaiser-Eoghan
If any good came from it, her boss got banned from facebook .
Amagi
Two years ago the alt/new right hold a rally here since they're successful elsewhere with their anti-immigrant/PoC speeches. In the end it was 35 nazis vs 29.000 counter-demonstrators. The joke: when they had to leave with police protection they shouted "We are the people". Yes 35 hated bigots are surely the people, not the 29k. I laughed.
Amagi
@Kaiser-Eoghan: That aunt story is pretty shit. I am kinda happy about smartphones nowadays, you can often make photos or record speech if you are witnessing something. Also, thank God the racists in my city are very rare since antifa and leftwingers took hold of it decades ago - now 70% of people are immigrants so racists don't even tend to show up anymore.
Nielllo
Great. I don't think most of what I wrote actually appeared in the chat.
Niello
what I'm going to do in the long run.
Niello
While Liberal art colleges are really good for developing writing and reading skills, the truth is in science classes you still don't do much of that. it's also limited by general lack of equipments that you get at bigger Uni. My college don't even have engineering.
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Featured Posts

After the Rain – 02 [Rain Drops on Green Leaves]

It has been exactly a year since I last blogged you, noitaminA shows, and this time again it’s another romance drama. Unlike Scum’s Wish last year, however, Ameagari has one simple premise, but it executes the idea with such grace. This second episode is even stronger than the first, setting the stepping stone for Tachibana […]

Violet Evergarden – 02 [Never Coming Back]

I’m thankful that this second episode plays out much quieter and more subtle than the first, because I’m not a fan at all with the grandeur approach of the first episode. This makes the second week of Violet slightly better than last week, but I still find myself not totally satisfied with the whole experience. […]

Kokkoku – 2 [The Second Moment]

Hello and welcome to the 2018 Winter season! This time, we have an interesting little time-based drama called Kokkoku. It has mystery, it has cults, it has dead-beat parents and apparent god-like beings. Lets jump in! To start, a quick blurb about our characters. Personally, I like them so far. They are all flawed and imperfect […]

A Place Further than the Universe – 03 [The Follow Backs Don’t Stop]

“I could just die right now” That line, spoken by our new member, Yuzuki, bookends this week’s Universe. It marks the shift in the new girl’s character growth. Last week, the Expedition girls mentioned they have a plan to raise fund, right? Turns out it’s not the mother, but the young girl herself, is used […]

Junji Ito Collection – 02[Fashion Model, Long Dreams]

After the first episode started off as a black comedy, I was worried that this series may suffer the same problem as Kino’s Journey in that the weaker stories in his work would be chosen for adaption. Lucky this does not appear to be the case but there is another problem which is not quite […]

Mahoutsukai no Yome – 13/14 [East, West, Homes Best]/[Looks breed love]

Hello and welcome to the new year! New Year, a new Cour for Mahoutsukai no Yome, this time with slightly more plot. These past two weeks have been a bumpy ride of Mahoutsukai, with plenty to talk about. So let’s jump in! To start off, the new OP is terrible. The music isn’t as good […]

A Place Further than the Universe – 02 [Kabukicho Fremantle]

I’m glad that this second episode addresses straight out all my worries from the first episode: the actual implementation to make that trip a reality, because boy, it’s no simple matter. Universe apparently does its research, telling us exactly places they need to go, the initial trip ahead and the amount of money they need […]

3-gatsu no Lion – 33/34 [Where the Sun Shines…Light]

It’s been three weeks since my last 3-gatsu post, a gap owed in part to the break the show took around New Years’. Perhaps it’s because of all that time away from the series, or maybe it’s due to the massive difference between these two episodes, but I had a tough time connecting with the […]

Dies Irae – 10/11[Einherjar/Self-Destruction Factor]

Quite late in covering this one though out of the three shows I covered for the fall season my level of interest in this series has more or less evaporated. Truth be told, while this is a episode review of ten and eleven, i honestly cannot even remember what happened in episode ten. I think […]

Latest Reviews

In This Corner of the World (2016) Movie Review – 90/100

In this Corner of the World (for the purpose of this review, I’ll refer it as “Corner”), is the truest slice of life drama if you ever encounter one, in that it’s a slice into an ordinary life of an ordinary girl during the War period. That speaks into the very first strength of Corner, […]

Houseki no Kuni (Fall 2017) Review – 92/100

Make no mistake, Houseki no Kuni is the most ambitious anime project of the year. Not only because it’s an entirely CG project (and make a damn good use of it, mind you), or because of its narrative scope that at once strange, grand and beauty, but also in its very conception in their production […]

Fate/Apocrypha Anime Review – 64/100

I was quite excited for Apocrypha and in the so called year of Fate adaptations, it looked to be the crown jewel. Sadly, partly due to lacking adaption and the source lacking in areas, this anime turned out to be not quite the jewel I thought it would be. It’s hard to call this a […]

Kino’s Journey -The Beautiful World Anime Review – 73/100

One of the surprises of the year was to see the return of Kino’s Journey, a very well regarded and more unique anime among those deemed classic. Many, myself included, were very much looking forward to the return of Kino and her talking Motorrad. Though due to some factors this series doesn’t quite live up […]

Girls’ Last Tour (Fall 2017) Review – 86/100

Girls’ Last Tour falls within my favorite new trend that emerging the anime medium over the last decade: a dark moe anime. Set in a post-apocalyptic world where the human race has almost extinct, our two girls wandering around the world in their kettenkrad looking for food and shelter. If it sounds a bit bleak […]

Two tales of War: Reviewing The Heroic Legend of Arslan and Altair: A Record of Battles

It would not be an exaggeration to say that my favorite type of anime is the political-military epic. This comes partly out of my profession, I study war and politics, but also my hobby, as military and political history is something I enjoy. When it comes to anime there is a clear sub-category that can […]

The Night is Short, Walk On Girl (2017) Movie Review – 92.5/100

“How many decades have passed since our drinking contest?” “It hasn’t been that long. It was only a few hours ago, this very night!” That gap in time perceiving plays a significant role in Night is Short. For you see, it all depends on how our perception of the surroundings and time itself can affect […]

Ballroom e Youkoso Review – 65/100

In the weeks leading up to the summer 2017 season, Ballroom e Youkoso was one of the most buzzed-about new series. Produced by the Production I.G. team responsible for the smash hit Haikyuu!!, and set to air on Amazon’s brand new Anime Strike service, the series had no shortage of promotion or hype behind it. […]

Inuyashiki Review – 80/100

Do you know what the average age of an anime protagonist is? Neither do I, but I’d wager its in the upper teens. For obvious reasons, most anime focus on high school and have high school aged protagonists with similarly aged problems. Its not often that we get a good older main character, who has […]